Everything begins with {OBSERVATION|accent2,font-family:GothicProBold,700} and {INTENT|accent2,font-family:GothicProBold,700}
A little {ABOUT|accent2,font-family:GothicProBold,700} Alexandria, and the {STORY|accent2,font-family:GothicProBold,700} behind the {CAMERA|accent2,font-family:GothicProBold,700}
{About|700}
I’m Alex, a London-based photographer working across residential interiors, architecture, branding and portraiture. My work is centred around narrative — creating images that feel considered,
natural, and true to the space or person I’m photographing.
I approach every project slightly differently. Some shoots are purely documentary, others are created with submissions or press in mind, and many sit somewhere in between. What’s consistent is a calm, collaborative way of working, and a focus on light, atmosphere,
and how a space or moment is experienced rather than simply how it looks.
I work closely with architects, designers, homeowners and brands, guiding as much or as little as needed on the day.
Whether you have a clear brief or prefer to give creative freedom, the aim is always the same — to create a set of images that feel intentional, useful, and reflective of the work you’ve put in.
{My Approach|700}
{Interiors|700}
Calm, natural imagery that shows how a space feels — light, flow and detail, with clean verticals and a considered edit.
{Branding|700}
A blend of portraiture and environment-led storytelling — designed for web, press, social and campaigns.
{Portraiture|700}
Relaxed direction with a documentary feel — flattering, honest portraits that still feel like you.
Clients include
Architects, interior designers, brands and private clients, including: Studio X, Practice Y, Designer Z, Private Residential Clients
